Firstly we hope everyone enjoyed their summer breaks and have returned with your batteries fully charged.
We will be kicking off the autumn with our next ENB meeting on Thursday 17th of September at the Hotel Casanova, C/Gran Via de les Corts, 559 (corner of Gran Via and Casanova, metro Universitat or Urgell).
Schedule:
19.30-20.30h: Talk (5€ entrance fee)
20.30h onwards: Social meeting in hotel bar
PLEASE BE SURE TO REGISTER EARLY FOR THE TALK so as to avoid disappointment. You can register by emailing us with your name and company to: info@networkbarcelona.com
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TALK: HOW TO USE SOCIAL NETWORKING AS AN EFFECTIVE MARKETING TOOL
The evening will commence with what we hope to be a very interesting topic for members, a talk on ‘How to use Social Networking as an Effective Marketing Tool’.
We are delighted to have two important players in the social networking movement, especially here in Spain; LINQIA and XING. Both companies will be explaining to our members the importance of social networks, their history and development and in particular how to use them as effective marketing tools to promote businesses and create successful online marketing strategies.
Presenting from LINQIA will be Business Development and Strategy Manager Piero Poli and from XING, Director General Daniel Pérez and Business Development Director Sergio Aragón.
PLEASE BE SURE TO REGISTER EARLY so as to avoid disappointment.You can register by emailing us with your name and company to: info@networkbarcelona.com
SPEAKERS:
Piero Poli
VP Business Development and Strategy
LINQIA
Piero has spent the last 10 years following his passion for digital around the globe and working with some of the world’s largest brands in helping them navigate the digital landscape. He has envisioned and implemented digital communication strategies and go-to-market approaches for some of Australia’s leading companies (GM/Holden, Telstra and Diners Club), and helped some of Europe’s largest brands (Ladbrokes, Pringles, Pampers, Hugo Boss) to be brave online and effect positive return on their marketing activities through his senior roles at leading digital agencies in London. Part commercialization, part inspiration and part implementation, Piero’s focus is always on partnering for shared value.
Piero worked in the music industry, as the former Director of Digital Marketing (EMEA) for Warner Music International and also managed a global publishing house based in Barcelona which offers him practical insight into the power of content and conversations to build and drive value for brands. Piero has recently taken a role as the VP of Business Development and Strategy for Linqia an internet startup which monetizes social networks by connecting businesses to online communities and groups.
About LINQIA – The Linqia marketplace helps monetize social networks by attracting valuable partners.
Linqia presents relevant and interesting commercial partners to social networks who bring affiliate deals, advertising, sponsorships, content, new members, products and innovative technologies.
Key decision makers at social networks register to Linqia for free and specify what type of opportunities they are interested in receiving. Linqia approves commercial partners to present their opportunities to selected social networks which Linqia sends to the key decision maker via the marketplace.
Today, there exists over 2,000 social networks with dozens more launched every week. With the exception of the bigger social networks such as Facebook, Bebo, MySpace and LinkedIN, many struggle to monetize and attract valuable commercial interest.
90% of social networks cater to specific niches and groups of people and invest heavily into technology, support, business development and marketing. Linqia acts as a supporting business development arm for key decision makers (CEO, Business Development, Key Account) at social networks and sources interesting opportunities from prospective commercial partners.
With Linqia, social networks can:
• Increase their visibility to prospective commercial partners
• Attract valuable commercial partners to monetize their offering, provide content, sponsorship, promotions & competitions, market research and much more.
• Specify their interests and needs
• Accept or decline opportunities
• Protect their identify - with no obligation or cost
Daniel Pérez
Director General
XING
Daniel’s professional career started out in investment banking in London, but soon after in 2000 he moved into the Internet sector. Daniel specialised in assisting start-up Internet companies with their business development plans. Daniel also then went onto work as Business Development Director at Zakis.com, and co-founder Business Development Director at Viapack.com. Daniel then moved onto be Director at Monster, Spain where he built on his Internet Human Resources knowledge. Currently Daniel manages the Spanish office of the professional networking site XING.
Daniel has an MBA from ESADE, where he graduated fifth in his year. He spent part of his studies at the Stern School of Business in New York and at HEC International Business School in France. Daniel speaks French, Spanish Catalan and English.
Sergio Aragón
Business Development Director
XING
Sergio graduated in Law from the Universidad Iberoamericana de la Ciudad de México. He completed his law studies in Deusto (Spain) and at the French University Aix-Marseille III. Sergio’s professional career has developed both in the world of Law and Internet. Sergio has worked as a lawyer in various international law firms but has also been the director of digital start-up Esarium (Spain).
Currently Sergio is the Business Development Director for XING (Spain).
About XING – professional networking:
XING is currently the most important professional online networking platform in Europe who offers its eight million users the possibility of contacting other professionals and discovering business opportunities across the world. XING opened their offices in Barcelona in April 2008 and is now leader in Spain with over one million registered users.
The professional network provides an effective search engine and advanced contact management facilities. In addition, with XING it is possible to advertise employment opportunities, participate in over 25.000 discussion groups and thousands of networking events from around the world, creating a meeting place for professionals from all sectors. XING works to a solid business model, is a stock market listed company and has offices in Barcelona, Milan, Istanbul and Hamburg.
As always there will be an opportunity for ENB members to participate in a Q&A session afterwards where they can probe the speakers for further information and possible advice.
PLEASE BE SURE TO REGISTER early so as to avoid disappointment. You can register by emailing us with your name and company to: info@networkbarcelona.com
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SOCIAL MEETING
20.30h onwards
Following the talk will be the Social Meeting in the hotel bar from 20.30h onwards, where we encourage members to get down to some effective networking in a relaxed environment.
We look forward to seeing you there!
The ENB Team
ATTENDEES FOR THE TALKS:
1. Nick Lesser
2. Corina Pisc
3. Lucy Davis
4. Sascha Froehlich
5. Mateo Austin
6. Graeme Kingshott cancellation
7. Mitch Birman
8. Alex Martin
9. Alicia Alfonso
10. Renata Vintzileou
11. Sander van Dissel
12. Stefan Klumpp cancellation
13. Clarissa Rossi
14. Tom Hayton
15. Brian Byrne
16. Ari Chazan
17. Lené Tourn
18. Alberto Denia
19. Marisa Lopez
20. Àlex Moreu
21. Eric Kleinjan
22. Paul Brogna
23. Makx Dekkers
24. Montse García Díaz
25. Nadeem Bukhari
26. Leticia Brando
27. Adrian Crouch
28. John Woodward
29. Belen Palacios
30. Stephen Garland
31. Valeska Magalhaes
32. Craig McLaughlan
33. Sander Muylle
34. Ange Pequignet cancellation
35. Lesley Cannell
36. Kostas Karountzos
37. John French
38. Lilian Mateu cancellation
39. Saika Bukhari
40. Monica Panato
41. Marc Paré
42. Jorge Martín
43. Adolfo Pedraz
44. Marta Carballo
45. Elena Sala
46. Arnaud Ripert
47. Heidi Niedermair
48. Michele Franchi
49. Harald Eberling cancellation
50. Sabine Bertuch
51. Erica Szabo
52. Hélène Silvy-Leligois
53. Martin Petts
54. Judd Muir
55. Victoriano Travieso
56. Pablo Alvarez
57. Daniela Arens
58. Ana Macià
59. Deborah Williams
60. Amelia Roversi-Mónaco
61. Carina Stinga
62. Michael Egan
63. Miguel Angel Blanca
64. Dan Lesser
65. Angélique Suárez Menéndez
66. Jason Thompson
67. Maria Ntuk-Idem
68. Luke Roberson
69. Bryan Wijsman
70. Nicolas Lajambe
71. Damien Bruneau
72. Jan Jonckheere
73. Montse Prims
74. Gina Green
75. Felipe Araujo
76. Cristina Villavicencio
77. Antoine Grillon
78. Isabel Jiménez
79. Pedro Pineda
80. Jordi Sandalinas
81. Luca Speranza
82. Manuel Vidal-Quadras
83. Jérôme Marien
84. Michelle Barrios
85. Tomàs Reverter Morelló
86. Gareth Inker
87. John Helmutt
88. Patricia Vargas
89. Emma Grenham cancellation
90. Lluis Carreras
91. Michael Giovannetti
92. Jaime Alvarez Noguera
93. Hein Behrens
94. Juan Vicente Mañanas Abad
95. Ruth Nash
96. Philip Strange
97. Nicholas Crawford
98. Nunu Roney
99. Yohan Londchal
100. Souhailla Aulad Ahmed
101. Alexandra E. Rodríguez
102. Victoriano Travieso
103. Nick Place
104. Catherine Lynch
105. Jennifer Johnson
106. Annie Michie
107. Mio Hayashi
108. Henri-Pierre Valdeolivas
109. Carolina Cabanillas
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